AD: Anthony Saucedo and Zak Rodriguez | CW: Will Derden
THE ASK
Revive interest in the US' first popular board game, specifically among young adults.
THE ANSWER
Playfully spoof the absurdity of real life with the absurdity of The Game of Life by mixing the two together. Because when you really think about it...
"It's All A Game!"
SOCIAL
PEG INSTAGRAM INFLUENCER
What better way to prove that life is a game than by having game pieces take on real life?
Follow @PeggyThePeg on Instagram as she posts about motherhood and marriage while navigating life as the newly crowned queen of lifestyle social media.
TV SPOTS
:15 TVC - A SPIN ON LIFE
Big life moments with an ending twist involving pieces from the game.
EXPERIENTIAL
Installations: Pegs In Real Life
Peg family statues will be placed throughout the city in spots families frequent.
