AD: Emma Stauber and Haley Wood | CW: Will Derden
THE ASK
Convince more casual movie enjoyers that Letterboxd is not just for die-hard film snobs.
THE ANSWER
Tear down the outdated notion that certain kinds of people like certain kinds of films, and encourage EVERYONE to share their takes on the movies that move them... even if those takes are scalding hot.
Because at the end of the day, "EVERYONE'S A CRITIC."
CASE STUDY
WILD POSTINGS
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