AD: Marina Quevedoz | CW: Will Derden
Texas Creative Spring 2022 Best In Show
THE ASK
Introduce college students and young adults to HUM Gummies, all-natural stress relief supplements with Ashwagandah and L-Theanine extract.
THE ANSWER
Bearing in mind that the 18-34-year-old demographic is both the most stressed and the most likely to use CBD/THC products, position HUM Gummies as the safer, more legal alternative.
Better put, it's the edible that's not an edible
"TWO GUMMIES AND YOU'RE HUMMIN!"
TV
EXPERIENTIAL
Raging For A Cause
Sponsored rage rooms on college campuses.
The more you break, the more we give.
Gummies provided, of course.
Funds donated to National Alliance on Mental Illness
RADIO