AD: Jinho Ree | CW: Will Derden
Texas Creative Spring 2022 Highest Scoring Campaign
THE ASK
Combat the widespread belief that Barbie is out of touch by showing their commitment to representation and empowerment.
THE ANSWER
Address Barbie's historic underrepresentation of children with disabilities and birthmarks by creating a program to specially design one-of-a-kind dolls for unique kids.
#ICANBEBARBIETOO
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TV SCRIPT
